t a a s t i . c o m

“Is it really something I need to have ? ”

I am currently working on mobile friendly website solutions. From being a rather hot gadget “thing”
to have a so called Web 2,0 and mobile friendly website, I found that it is rather normal 
to see it as a ”must” , or at least to prepare to get it soon in most of the service minded industries I know.

Its not only a fact that it can expand Your market dramatically if You get a mobile friendly web solution.
Mobile friendly websites is a part of the Web 2,0 wave that have taken us all with storm. So far we all know
about blogs, social medias, podcasting , tagging ……twitter …..facebook ect. But from using those from our
Laptops or PC´s we are now going to get access to those things with a range of other devices starting with
our mobile phones. And from beeing something we mostly would use  in our lunchbreaks as entertainment
the devices has been under close observance from the innovative industry people who see the commecial
perspectives in the new devices combined with the changes in peoples needs and behavior.

From a company point of view it makes a lot of interesting and flexible technologies and tools available for 
the company to use for its website and for all other information going in and out.
With Web 2,0 implementation, new doors can opens for Your business and You will be able to give a far better
service and be able to scale Your business in new ways and in new markets. 

What I do is that I analyze and define the behavior of the customers, suppliers and employees
in the company and compare with  ”future behavior estimates”  of  using  new communication devices.
Based on a 3, 5 and up to 10 years behavior forecast, I am able together with the company management
to create a strategy about how to prepare, develope and meet new demands in communication from the
different parties around  the company.
The main purpose with my work is to make a strategy about how the company communicate most effectively
with the world around them. But I discovered that in most cases it also have some other beneficial side
effects. One example is that it simply can lower the number of complains to use mobile text alerts about
a product maintenance. And It really make sense to be aware of the customers permanent changing use of
communication devices.

A lot has happen since the only communication tool between the company and the client was a land
line telephone. Now when clients get new communication devices with new features in their hands,
the expectations to the companies service and response time is growing as the market absorbing 
the new devices.

 Just to mention a few ad vantages that already proves that it make sense for most companies to have a
“mobile device web strategy”  - there is mobile payment that currently extend its functionality.
Then the  SMS marketing now used more as a service to the client and then the
mobile tower created information service, where You can reach Your client when he enter 
a specified local area. 
But this is just a few features among many fast developing business and communication tools and
they grow rapidly in use  !

To create a 3WC – mobile friendly website You can take a look at the Basic guidelines that is a first
step to build in Your future communication strategy for Your business. Another pretty interesting
exercise You can do is to check Your existing web solution: Check how mobile friendly Your websites is

The use of the world wide web in the future will be much more flexible and the data networks will be reachable  
from a range of new devices , more useful and more flexible than the good “old” mobile phone and 
the Laptops.  
Its already started and it changes Your clients behavior faster than You can imagine. If You simply
want to stay in touch and improve Your business with Your existing clients You better get on the train now.

To be competitive in a time where interaction become more flexible the companies that are aware of the
importance of a mobile web strategy will be able to follow their clients needs and interactive behavior
as it changes. That will make a company able to keep their clients and even expanding their business relation.
The ones who do not understand this will not be loosing their clients because of their products fails, but because their
communication skills does !

/ Christian Taasti

See this site in a mobile friendly version >

Other related articles I can recommend to read :

 Does social media kill communication-and people skills ?

Should mobile marketing replace people with devices ?

Maddock Douglas writing about 4G > 

If You want to study Web 2,0 more intense, Poul Anderson from JISC made this fine report >